With the ÚLUV Code

The exhibition "With the ÚLUV Code" at the Ethnographic Museum of the National Museum presents the founding and evolution of the Central Office of Folk Art Production (ÚLUV), established in 1945 by presidential decree of Edvard Beneš. The organization played a crucial role in preserving, supporting, and professionally interpreting folk creativity during the dynamically changing post-war period. The exhibition shows how ÚLUV adapted to political and economic changes after 1948 and how it managed to preserve a range of traditional manufacturing techniques and motifs through cooperative principles. Visitors can explore a diverse range of products presented and sold in Krásná jizba shops – from furniture and textiles to decorative and festive items – as well as expert documentation focused on folk art, architecture, and traditional costume culture. The exhibition also includes examples of patterns, recipes, and techniques demonstrating the breadth of ÚLUV's activities. The project was created in collaboration between the National Museum and the National Museum in the Open Air in Rožnov pod Radhoštěm as part of the NAKI MK ČR programme. The accompanying programme includes workshops, lectures, and film screenings. The exhibition runs until the end of June 2026.