How to Win Municipal Elections 2026: Simple and Practical

A three-hour webinar by political marketer Svatopluk Bartík aimed at preparing candidates for the 2026 municipal elections. This is the last scheduled session of this training in 2026. Capacity is limited to 12 participants.

The webinar covers two main areas. The first part addresses legal and organizational matters – drafting and submitting a candidate list and election programme, registering independent candidates and political parties and movements, and the law on municipal elections. The second part focuses on election campaign strategy: formulating visions and goals, profiling in local media, voter acquisition, and selecting campaign tools (including free options). It also covers the basics of political marketing (Sequelovo desatero) and local public relations. The two parts are separated by approximately a ten-minute break. The course is suitable for candidates in small villages and large urban areas alike, and covers both party and independent candidacies. After the training concludes, there is usually time for discussion.

Each participant receives free course materials summarizing the content. Every graduate is also entitled to one hour of free consultation (can be split into two sessions) – via email, phone, Skype, Zoom, or in person in Prague or Brno by prior arrangement.

Instructor: Svatopluk Bartík

Since 2000, he has led more than a dozen election campaigns for senate, municipal and regional elections (4Koalice, Green Party, independent candidates for the Greens, TOP09 and KDU) and other public campaigns, including the Brno referendum campaign in 2004 and the gambling regulation campaign, which culminated in the adoption of a new law in 2016. As a campaign strategist, he brought Michaela Trněná to the mayor's office in Šlapanice near Brno in 2014, 2018 and 2022 (most recently 9 mandates out of 17 for SNK Čisté Šlapanice) and Marek Hattas to the mayor's office in Nitra in 2018 and 2022 (two direct election victories). In 2020, he served as strategic advisor on the Mayors and Independents campaign in the Ústí Region and for the Pirates in the South Moravian Region. In 2006 and 2014 he personally ran as a candidate.