Training: Public Relations for Beginners

A three-hour webinar by media consultant and political marketer Svatopluk Bartík focused on the fundamentals of public relations. The course is designed for beginners and intermediate learners – politicians and candidates at municipal, regional, and national levels, junior marketing professionals in commercial and non-profit sectors, and anyone who wants to understand how the media works.

Course content:
- Introduction: what PR is and isn't good for
- Key principles of media communication
- How to find contacts for the right media outlets and journalists
- How to write, when and how to send a press release
- How to organize a press conference and invite journalists
- Crisis communication: principles for handling problems
- Tips and tricks for media communication

The webinar includes time for questions, including participants' specific situations.

Lecturer: Svatopluk Bartík
He has worked in media and public communication since 2004. He has served as a PR consultant or executive for non-profit initiatives and organizations (the civic coalition Nádraží v centru, the consumer association Telefonující.cz, the anti-gambling initiative that led to new gambling regulation legislation in the Czech Republic – adopted in 2016) and for commercial clients (Templářské sklepy Čejkovice, BVV Veletrhy Brno, and others). Since 2000, he has led more than a dozen election campaigns for the Senate, municipal, and regional elections (4Koalice, Greens, independent candidates, STAN, Pirates, TOP09, KDU, and numerous independent candidate associations). In 2006 and 2014, he ran for the Brno-střed municipal council; from 2014 to 2018, he served as a councillor for Brno-střed. Since 2018, he has focused on political marketing, media and political communication, and public affairs. In recent years, he has provided media consulting to Silesian University in Opava, Mendel University in Brno, academics from the University of Hradec Králové, the city of Nitra, and Moravia Glassworks.

Lecturer's professional CV: www.linkedin.com/in/svatoplukbartik