Money as a Ballot - How I Influence the World Through What I Buy

Every purchase is actually a vote. Nataša Foltánová will show how the power of consumer choice works in practice and how even small everyday decisions - what you buy, where, and from whom - can collectively change the market. No moralizing, no guilt - just practical guidance on how to shop mindfully.

Speaker: Nataša Foltánová (founder of the Natasha brand, Tierra Verde)
Nataša has been involved in ecological cosmetics for nearly 20 years. In 2008, she founded the company Tierra Verde and the YELLOW & BLUE brand, one of the first in the Czech Republic built on soap nuts and zero-waste packaging. After many years, she left the company and started from scratch - today she runs the Natasha brand under her own name, which uses Czech chestnuts instead of imported soap nuts. Beyond business, she is also involved in education and awareness-raising.

The lecture is part of the Dokola Festival, taking place on 10 and 11 September 2026 at Kampus Hybernská with the support of the City of Prague. The festival is organized by the Institute for Circular Economy (INCIEN).