Media Age Learning Lab - AI and Law in Marketing

Who owns the outputs created with AI? How do you protect them? And who bears responsibility for the risks that AI brings to marketing?

The Media Age Learning Lab workshop addresses these questions from both legal and strategic perspectives. Petra Dolejšová, an expert in marketing law, will explain complex legal topics through concrete examples. Jan Pacas, strategist at Media Age, will focus on AI in advertising - showing why ads created with AI are subject to the same rules as any other functional advertising and what violations mean for a brand.

The workshop is designed for marketers, creatives, and strategists who want to use AI effectively while staying informed about legal implications and communication quality.