Political VIDEOS AND REELS: content for people and algorithms

Practical workshop focused on creating short videos and reels for the 2026 municipal elections. Takes place on Monday, May 23, 2026 from 4:00 p.m. to 8:00 p.m. (arrival ideally 3:50–3:59 p.m., with approximately 20-minute break during the session). Places are limited to a maximum of 6 participants.

The workshop is designed for municipal politicians, their assistants, PR professionals, and members of media or volunteer teams – as well as anyone who wants to create effective video content on a small budget. Level: beginners and intermediate.

The workshop content includes an introduction to how political communication is changing in 2026, strategy for a simple 30-day content plan, defining target audiences, and authenticity versus professionalism. The practical section covers reels and shorts – hooks, types of videos (educational, reaction, personal, behind-the-scenes, explanatory), scriptwriting, and working with voice, pace, gestures, and environment. You will learn filming technique, angles, dynamics, sound, and lighting; each participant will shoot their own 10–20 second reel.

The program includes editing and post-production – video assembly, subtitles, music, AI tools, visual identity, and export for Instagram, TikTok, and YouTube Shorts. The final section covers publishing and analytics – working with algorithms, evaluating performance, basics of community management, and building a long-term style.

Bring a smartphone with a charged battery and charger (or laptop if you edit on it), the CapCut app installed (free version) or another app you already use, one idea or topic for a practice video, and willingness to experiment and film on site.

Instructor: Kateřina Michálková – marketing consultant, content creator, and strategist specializing in social media, video content, and authentic communication. She has worked in marketing for nearly 10 years. She has been active in political marketing since 2023 – she contributed to personal branding and campaigns for the parliamentary elections of Vendula Svobodová and Ondřej Havač, and collaborates with Senator Adéla Šípová.