AI for Your Business

A practical 2-hour online workshop for entrepreneurs and marketers who want to actually use artificial intelligence - not just read about it. The group is limited to 10 participants, so you get hands-on practice with your own business.

Workshop programme:
- Introduction to AI: what it can and cannot do, tool overview, 2026 trends and ethics (including EU AI Act)
- AI texts and prompts: RKTFO framework, copywriting using AIDA and PAS models, social media texts, emails and product descriptions
- AI for visual content: Canva AI, image generation, video tools and a mini brand guide for consistent brand style

The workshop alternates short theory blocks with practical exercises - you leave each section with ready-made outputs for your company.

What you'll need:
A computer with internet connection, a free account on chat.openai.com and canva.com. No technical knowledge required.

Instructor:
Josef Pajer - marketing specialist, SEO consultant and trainer (josefpajer.cz), who helps companies integrate AI into everyday marketing.