How to Build Long-Term Communication and Measure Results

This workshop builds on an introductory session about getting your story into the media. This time we focus on long-term PR strategy – specifically how to develop a coherent communication line from a single topic and how to work with media systematically.

Participants will learn how to measure PR results in a way that makes sense to company leadership, discover how artificial intelligence helps in PR and how to use it in daily practice, and take home their own mini PR plan ready for immediate use. The event is designed for business owners who already have a clear story and want to turn it into long-term reputation and visibility building.

Schedule:
* 16:45 – Doors open
* 17:00 – How to Build Long-Term Communication and Measure Results
* 18:30 – Networking
* 19:00 – End