Workshop Meaning Instead of Slogan × Anna Stránská

The workshop is led by Anna Stránská. The aim is to show how to communicate culture and tourism in a way that preserves their meaning, values and context. The focus is on values-based marketing built on identity and long-term impact, not just performance. Participants will learn to work with the values of cultural projects, create their stories and communications for different target audiences, and translate ideas into understandable and authentic forms.